Standard Pin
1000 × 1500
2:3
Creator Social Media Image Size Guide
Use this free 2026 reference to choose practical working dimensions and aspect ratios for Pinterest, YouTube, Instagram, TikTok, Facebook, and LinkedIn creator visuals.
Free resourceReviewed August 12, 2026Common creator reference formats
How to use this guide: These are practical creator working canvases tied to specific uses. Platforms often accept additional dimensions and aspect ratios, and specifications can change. Use the platform notes and official guidance links below when a placement has special requirements.
Quick reference
Six common creator formats.
Save or print this page for a fast starting point, then use the detailed sections when you need platform-specific context.
YouTube
Video thumbnail
1280 × 720
16:9
Portrait feed image
1080 × 1350
4:5
TikTok
Vertical creative
1080 × 1920
9:16
Vertical Feed image
1440 × 1800
4:5
Vertical single-image creative
720 × 900
4:5
Important: The six cards above are quick-reference starting points, not a claim that each platform supports only one size. The tables below explain the specific use and useful alternatives.
Pinterest
Pinterest creator visuals
Pinterest recommends a 2:3 aspect ratio for standard image Pins because taller creative can be cut off in feeds.
Best starting canvas
Use 1000 × 1500 px (2:3) for a standard vertical Pin. Keep the most important message easy to read on mobile and avoid pushing critical copy to the outer edges.
Official Pinterest specifications →| Use | Working size | Ratio | Creator note |
|---|---|---|---|
| Standard image Pin | 1000 × 1500 | 2:3 | Pinterest's recommended standard vertical ratio. |
| Full-screen vertical video | 1080 × 1920 | 9:16 | Useful for full-bleed video Pins; this is a video format, not a replacement for the standard image Pin. |
YouTube
YouTube thumbnails and channel art
YouTube uses 16:9 broadly for video presentation, while channel banners need a larger master canvas for display across devices.
Best starting canvases
Prepare thumbnails at 1280 × 720 px or higher in the same 16:9 ratio. For channel banners, YouTube recommends at least 2560 × 1440 px for the best display across devices.
Official YouTube banner guidance →| Use | Working size | Ratio | Creator note |
|---|---|---|---|
| Video thumbnail | 1280 × 720 | 16:9 | Use a high-resolution thumbnail; YouTube references 720p (1280 × 720) as its high-resolution threshold in current thumbnail testing guidance. |
| Channel banner | 2560 × 1440 minimum | 16:9 | Design the master large enough for different device crops; keep essential branding near the center. |
Instagram
Instagram feed and vertical creative
Instagram currently supports uploaded photos at 1080 px wide across a broad aspect-ratio range, so choose the canvas based on how much feed space you want to occupy.
Best creator choices
A 1080 × 1350 px (4:5) portrait is a strong feed working canvas. Square remains useful at 1080 × 1080, while 9:16 is the natural full-screen vertical canvas for Reels creative.
Official Instagram photo guidance →| Use | Working size | Ratio | Creator note |
|---|---|---|---|
| Portrait feed image | 1080 × 1350 | 4:5 | A practical portrait canvas within Instagram's supported photo-ratio range. |
| Square feed image | 1080 × 1080 | 1:1 | Useful when you need a neutral cross-platform square. |
| Wide feed image | 1080 × 566 | ≈1.91:1 | A practical wide canvas near Instagram's supported landscape edge. |
| Reel / full-screen vertical | 1080 × 1920 | 9:16 | Instagram supports Reels up to 9:16; keep important text inside safe viewing areas. |
TikTok
TikTok vertical creative
TikTok's current business guidance recommends vertical 9:16 creative for the full-screen experience.
Best starting canvas
Use 1080 × 1920 px (9:16) when building full-screen TikTok creative. TikTok's current guide recommends 9:16 and exporting at 1080 × 1920 or higher for crisp playback.
Official TikTok creative guidance →| Use | Working size | Ratio | Creator note |
|---|---|---|---|
| Vertical creative | 1080 × 1920 | 9:16 | Preferred full-screen working canvas for TikTok-style vertical creative. |
| Square fallback | 1080 × 1080 | 1:1 | TikTok supports square creative in its in-feed ad specifications, but vertical is the stronger default for mobile-first presentation. |
| Horizontal fallback | 1920 × 1080 | 16:9 | Supported in current in-feed ad specifications; use only when the creative genuinely needs landscape framing. |
Facebook
Facebook Feed image canvases
Meta's current Feed guidance supports both square and vertical image approaches; the vertical 4:5 canvas uses more mobile feed height.
Best starting canvases
Use 1440 × 1800 px (4:5) for a vertical Facebook Feed image, or 1080 × 1080 px (1:1) when you want a square asset that is easier to repurpose.
Official Meta image guidance →| Use | Working size | Ratio | Creator note |
|---|---|---|---|
| Vertical Feed image | 1440 × 1800 | 4:5 | Meta's current recommended Feed image size for 4:5 creative. |
| Square Feed image | 1080 × 1080 | 1:1 | A broadly reusable square canvas supported in Meta's current image guidance. |
LinkedIn
LinkedIn photos and single-image creative
LinkedIn recommends 1080 px width for uploaded photos and accepts organic photo ratios from 3:1 through 4:5; separate single-image ad guidance provides exact recommended canvases.
Best starting canvases
For an organic portrait photo, a 1080 × 1350 px (4:5) working canvas aligns with LinkedIn's 1080 px width recommendation and maximum portrait ratio. For single-image ads, LinkedIn lists 720 × 900 px (4:5) as a recommended vertical size.
Official LinkedIn photo guidance →| Use | Working size | Ratio | Creator note |
|---|---|---|---|
| Organic portrait photo | 1080 × 1350 | 4:5 | Practical creator canvas using LinkedIn's recommended 1080 px width and accepted 4:5 portrait edge. |
| Single-image ad, vertical | 720 × 900 | 4:5 | LinkedIn's current recommended vertical single-image ad size. |
| Link preview / Page post URL image | 1200 × 627 | 1.91:1 | LinkedIn recommends this ratio for Page posts with URL preview imagery. |
Aspect ratios
Choose the shape before the pixels.
Aspect ratio controls composition. Pixel dimensions control resolution. Pick the shape that matches the placement, then export at a suitable resolution.
16:9YouTube thumbnails, widescreen video, landscape creative.
9:16Full-screen vertical Reels, TikTok, Stories-style creative.
2:3Pinterest's standard vertical image-Pin starting ratio.
4:5Portrait feed creative for Instagram, Facebook, LinkedIn and others.
1:1Square cross-platform creative and simple repurposing.
1.91:1Wide feed creative and common link-preview framing.
Creator Tools Lab
When your existing image does not fit.
Use the guide to decide the target format first. Then choose the smallest tool that solves the preparation problem.
Wrong shape or not enough canvas?
Use Uncrop AI Resize to extend an image into a new aspect ratio for banners, thumbnails, social formats, and layout changes.
Image became soft after resizing?
Use PixelPerfect Image Enhancer to sharpen, clarify, and upscale images for thumbnails, social media, product visuals, and creator publishing.
Practical rule: Resize for composition first, then assess whether the final output needs sharpening or upscaling. Do not enlarge a weak source repeatedly and expect new detail to appear automatically.
Source note
Reviewed against current official platform guidance.
This resource was reviewed on August 12, 2026. Platform specifications can change, and different placements may have different requirements. The quick-reference sizes on this page are practical creator working canvases tied to specific uses, not universal limits.
- Pinterest Business — product specifications
- YouTube Help — channel banner and profile guidance
- YouTube Help — thumbnail A/B testing guidance
- Instagram Help — photo resolution and aspect ratios
- Instagram Help — Reels aspect ratios
- TikTok for Business — vertical creative guidance
- Meta Business — recommended image sizes
- LinkedIn Help — shared photo requirements
- LinkedIn Help — single-image specifications
Creator Social Media Image Size Guide · Creator Tools Lab by TechSolveHQ · Reviewed August 12, 2026